The ads or the pigskin: Why do you watch the Super Bowl?
Jennifer Booth
Issue date: 2/3/10 Section: Sports Features
Commercials are a time when a viewer tunes out or gets up to do something, but not so with the Super Bowl. It is one of the few, if not the only, shows on TV whose viewers look forward to the commercials.
The broadcast typically ranks very highly in the ratings. Last year's game drew a single-day, sporting-event record of 97.4 million viewers.
The Fox telecast of the 2008 Super Bowl contained over 44 minutes of network ads, which was an all-time high.
Prices for advertising space cost millions of dollars. This year a 30-second commercial will cost 2.5 million, according to CBS, who is broadcasting the Super Bowl. TThat's over $80,000 a second.
In 2009, NBC sold out all the advertising spots for record revenue of $206 million.
The first famous Super Bowl commercial was for the facial cleanser, Noxzema. It featured the legendary New York Jets quarterback Joe Namath receiving a shave from Farrah Fawcet.
Another memorable ad is Coke's "Mean Joe Greene" from 1979. This ad, which showed a kid offering his Coca-Cola to Pittsburgh Steelers All-Pro defensive lineman remains a part of Super Bowl commercial nostalgia.
Some of the more humerous ads include Budweiser's frogs which aired in 1995 with its unforgettable "buuuud," "wiiiise" and "errrr" slogan.
Possibly the most famous Super Bowl ad campaign of all has been the "I'm Going to Disney World!" ads that have run for the past 20 years.
"I watch for the game, the commercials are just a plus" Chynna Chauncey, a GSC student, said.
"I watch for the commercials because I don't follow professional sports," Kyle Truelove, another student, said.
No matter what you watch it for, ads definitely play a huge role in Super Bowl history.
The broadcast typically ranks very highly in the ratings. Last year's game drew a single-day, sporting-event record of 97.4 million viewers.
The Fox telecast of the 2008 Super Bowl contained over 44 minutes of network ads, which was an all-time high.
Prices for advertising space cost millions of dollars. This year a 30-second commercial will cost 2.5 million, according to CBS, who is broadcasting the Super Bowl. TThat's over $80,000 a second.
In 2009, NBC sold out all the advertising spots for record revenue of $206 million.
The first famous Super Bowl commercial was for the facial cleanser, Noxzema. It featured the legendary New York Jets quarterback Joe Namath receiving a shave from Farrah Fawcet.
Another memorable ad is Coke's "Mean Joe Greene" from 1979. This ad, which showed a kid offering his Coca-Cola to Pittsburgh Steelers All-Pro defensive lineman remains a part of Super Bowl commercial nostalgia.
Some of the more humerous ads include Budweiser's frogs which aired in 1995 with its unforgettable "buuuud," "wiiiise" and "errrr" slogan.
Possibly the most famous Super Bowl ad campaign of all has been the "I'm Going to Disney World!" ads that have run for the past 20 years.
"I watch for the game, the commercials are just a plus" Chynna Chauncey, a GSC student, said.
"I watch for the commercials because I don't follow professional sports," Kyle Truelove, another student, said.
No matter what you watch it for, ads definitely play a huge role in Super Bowl history.
Viewing Comments 1 - 2 of 2
order brides
posted 3/23/10 @ 6:25 AM EST
i find this website very useful but can you plz add a Q&A link that shows some of the common questions his eminenece has answered.
kedes
posted 4/11/10 @ 11:32 AM EST
Yes, really. It was and with me. We can communicate on this theme. Here or in PM.
Post a Comment